https://medium.com/visual-side/how-to-design-for-maximum-product-reliability-f6923c4665b9
How do you decide who or what to trust? Why is trust important? Its importance in society has been discussed and studied over the years in human relations, business and government.One thing is clear:
Consumers are unlikely to spend much time, let alone money, on digital products that they cannot fully trust. According to a 2020 survey by global PR firm Edelman, over 80% of clients say privacy concerns make it important to trust the brands they work for. At the same time, it takes only 1/20th of a second for users to form an impression of your website. Gaining trust from the get-go can go a long way in ensuring users that your app or website is worth their time, attention, and money.
Consistency in design brings trust on many levels. Essentially, it reassures the user that they are interacting with her website as intended. A consistent appearance indicates that the company is organized and its people and systems are competent. A growing number of companies offer theme systems and template libraries that control all aspects of design and development, from the color palette used, to the size of icons, to the voice and tone the content should adopt. But even without a design system, designers must create a set of rules and stick to them. For example, make a call-to-action button the same color on every page, or make a calendar form look the same on every part of your website.
The term “dark patterns” was coined by his UX researcher Harry Brignull in the UK, an expert in psychology and cognitive science, more than a decade before him. The term refers to the many ways (there are many ways) that a design can be used to do something that the user didn’t intend to do. Take advantage of the fact that people usually skim and don’t read carefully. Some examples:
– It is almost impossible to unsubscribe from the service or opt out of receiving future emails.
– Use of the universal symbol “x” for closing windows as an element for downloading new software.
– Creating dark backgrounds and hard-to-read buttons.
– “accidentally” adding items to the buyer’s cart.
These techniques can generate clicks in the short term and even bring additional revenue to your business. However, if the overall goal is to design products that inspire trust, dark patterns should be left out of the design equation. When designing your in-app permission UI (for example, a dialog box that asks the user to grant access to their phone’s camera), it should be clear why the user clicks Yes . How are these in-app permissions essential to using the app? By providing an explanation, you can encourage the user to consent. One study found that when a user explained why they clicked “Approve,” she was 12% more likely to click “Approve.”
Also, design UI to show the permission request immediately after the user initiates the action so that the purpose is clear. A restaurant app can be programmed to ask for location information only when a user first searches for nearby restaurants. The context should clarify the benefit of granting permission.
Whether large or small, you should have a communications plan in place to connect with your users after a business outage or potential data breach. After an incident, companies typically deploy communications and PR teams to address customer concerns. Designers can work with them to design email templates, notifications, and social media posts to keep users informed of the situation.
Designers should also use online environments such as: for example, he creates a web page dedicated to transparently communicating the problem, how it happened, who was affected, how and what happens next. Make sure this statement, or a clear link to find it, is displayed in several places on your website or app.
The developer embeds third-party functionality into the app and her website to give users more functionality. For example, if you integrate a chat or payment app into your product, you don’t have to worry about completing the core product. Don’t worry about building these features from scratch either. However, when integrating these pages and apps, care must be taken to ensure that the design clearly continues the brand and product. A customer may not want to interact with his customer service chat function, which is apparently operated by an external provider. Providing visual cues via logos or acknowledging the presence of your brand can go a long way to reassure users that the app they are using is what they want to use and is safe. .
In behavioral science, nudges are indirect memories designed to influence behavior. Designers can encourage users to protect their privacy by finding creative ways to provide these nudges. For example, 80% of data breaches can result from weak or reused passwords, so designers implemented password security meters on login pages to encourage users to create stronger passwords. can prompt you to Alternatively, you can send her a reminder to enable two-factor authentication for her account. This is one of the best safeguards. Some companies, such as cryptocurrency trader Binance, display illegal flags to users that prevent them from proceeding until they set up two-factor authentication. A clever and creative design allows companies to proactively protect their customers’ data and show that they take their customers’ privacy and security seriously. According to research published in Harvard Business Review, customers are more likely to take risks (such as making purchases or sharing personal information) when trust is high. Today, users need to be more vigilant with digital products than ever before. A hacker attacks a computer every 39 seconds. In his first nine months of 2020 alone, a data breach exposed 36 billion of his records worldwide. The stats are amazing and seem endless. Research shows that people’s decisions about who to trust are based on intuition rather than logical decision-making. Customers develop this instinct only for a fraction of a second, so following trustworthy design principles goes a long way toward instilling trust in users.